Code And Theory Taps Kapdia To Lead New Creative Enterprise Unit - MediaPost
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Stagwell's Code and Theory is betting a brand-new enterprise division — handed to veteran Harsh Kapadia — can carve out fresh revenue in a crowded agency market.
Organizational DesignPrincipal-Agent ProblemCompetitive DifferentiationResource-Based View
Theory Briefing
- Code and Theory, a Stagwell agency, is launching a dedicated creative enterprise unit rather than folding the work into existing teams.
- Agency veteran Harsh Kapadia has been chosen to both build and lead the new division from the ground up.
- The move signals a strategic push to compete for large-scale enterprise clients as a distinct, specialist offering.