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Contagion of conspiracy theories makes Ebola epidemic harder to contain - MSN

msn.com

When conspiracy theories spread like viruses, they create a second epidemic that actively undermines the fight against the first — a chilling real-world stress test of social contagion theory.

Social Contagion TheoryInfodemic TheoryEpistemic InjusticeTrust and Cooperation Theory

Theory Briefing

  • Ebola's spread is being amplified by conspiracy theories circulating faster than public health messaging can counter them.
  • Social contagion theory predicts that misinformation travels through trust networks just as pathogens travel through physical contact.
  • Communities refusing treatment or aid due to distrust effectively raise the reproductive number of the outbreak beyond biological control alone.