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Debunked Bill Gates tick theory resurfaces through MAHA social media claims

independent.co.uk

Viral conspiracy theories about Bill Gates and Pfizer-planted ticks reveal exactly how misinformation spreads and survives debunking — a textbook case of the illusory truth effect and motivated reasoning.

Illusory Truth EffectMotivated ReasoningConspiracy Theory EpistemologyAvailability Heuristic

Theory Briefing

  • Debunked claims that Bill Gates engineered ticks to spread disease have resurfaced via MAHA social media, showing how refutation rarely kills a conspiracy theory.
  • The Pfizer-planted-ticks narrative persists despite the company discontinuing its Lyme vaccine, illustrating how motivated reasoning overrides contradictory evidence.
  • Each viral reshare on social media increases perceived credibility through mere repetition — a classic demonstration of the illusory truth effect in action.