Food Theory: Can Gen Z SAVE Sprite? - YouTube
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Sprite's identity crisis among Gen Z is a textbook case of brand disruption theory — can a legacy soda giant survive when a scrappy upstart rewrites the rules of what "refreshing" even means?
Disruptive Innovation TheoryBrand EquityGenerational Consumer BehaviorJobs-to-be-Done Theory
Theory Briefing
- Sprite, a decades-old beverage icon, is losing ground to challenger brands like OLIPOP that market real ingredients and high fiber as the new cool.
- OLIPOP's Raspberry Sherbet and Blackberry Vanilla launches signal a classic disruptive innovation play — targeting health-conscious Gen Z consumers legacy brands have neglected.
- Gen Z's demand for functional, low-sugar drinks is reshaping market loyalty, forcing established players like Sprite to either innovate or face slow irrelevance.