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IU targeted by disturbing online conspiracy theory linking her with deaths of Sulli, Goo Hara ...

moneycontrol.com

A viral conspiracy theory targeting K-pop star IU reveals how grief, pattern-seeking brains, and online mob dynamics can transform tragedy into dangerous witch-hunts.

ApopheniaMoral PanicSocial ContagionScapegoat Theory

Theory Briefing

  • A bizarre online theory links IU to the deaths of Sulli and Goo Hara, two K-pop stars who died by suicide years apart.
  • The human brain's apophenia — its urge to find patterns in unrelated events — is the engine driving this baseless connection.
  • Wide social media circulation amplifies the conspiracy, showing how platform virality turns fringe narratives into mainstream harassment campaigns.