Ninja Theory cancels psychological horror game Project Mara - Engadget
engadget.com
The cancellation of Project Mara — a game built around simulating real mental terror — reveals how creative ambition and sunk-cost dynamics collide inside big-studio development cycles.
Sunk Cost FallacyCreative DestructionLoss Aversion
Theory Briefing
- Ninja Theory, known for Hellblade's raw mental-illness portrayal, scrapped Project Mara four years after its 2020 announcement.
- The project aimed to simulate psychological horror as realistically as possible — a rare artistic bet that didn't survive the cut.
- Cancellations like this illustrate the sunk-cost fallacy in reverse: studios must know when to walk away despite years of investment.