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The theories are going deep. - Facebook

facebook.com

This Facebook post is a textbook romance scam opener — and social engineering theory explains exactly why its flattery formula keeps working on millions of victims.

Social EngineeringCialdini's Principles of InfluenceReciprocity NormImpression Management
The theories are going deep. - Facebook

Theory Briefing

  • A generic compliment about 'profile and personality' is a classic rapport-building hook used in social engineering attacks.
  • The phrase 'I don't normally write' is a manufactured scarcity cue designed to make the target feel uniquely chosen.
  • Flattery-based manipulation exploits our deep need for social validation, a vulnerability well-documented in influence and persuasion research.