Theories of Communication Networks - Peter R. Monge, Noshir Contractor - Google Books
books.google.co.uk
Most network research is flying blind — this book exposes the five fatal flaws keeping communication science atheoretical and offers a multitheoretical fix.
Network TheoryMultitheoretical Multilevel ModelSocial Capital TheoryStructuration Theory
Theory Briefing
- Most communication network research ignores social theory entirely, leaving findings without explanatory power or predictive value.
- Monge and Contractor identify five recurring methodological problems that systematically undermine the credibility of network studies.
- Their multitheoretical framework weaves together dozens of theories — from self-interest to coevolution — to explain why networks form and change.