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Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly ...

fortune.com

Bots now outnumber humans online, multiple cyber firms confirm — and every ad, analytics, and security system was built assuming the opposite.

Dead Internet TheoryInformation AsymmetryGoodhart's LawNetwork Effects
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly ...

Theory Briefing

  • Multiple cybersecurity firms independently agree that bot traffic has overtaken human traffic on the web.
  • Advertising and analytics systems were designed around human visitors, making their core measurements unreliable in a bot-majority internet.
  • Security systems face the same blind spot — built for human behavior patterns that no longer dominate the traffic they monitor.
  • The Dead Internet Theory, once dismissed as fringe, predicted AI agents would hollow out authentic human activity online.